Is your website easy to navigate through? Can the visitor of your website understand the context of what your company does within five seconds of visiting your website? Is the web design of your web pages easy to understand and has a low bounce rate? Does your Website have sufficient traffic? Does your site have web design in 2022?
If your answers are “no” to these questions, then it’s time that you focus on the design of your website and optimize it.
A website design is said to be good only when it provides the best user experience, and compliments the content in it. Because even if your website has quality content it needs a good web design to navigate users to that content.
A badly designed website will make all your efforts on creating high-quality content and converting your visitors into customers go in vain.
So the question is how do you optimize your web design to make it look more professional, interactive, clean, and easy to understand.
Here are 12 tips and tricks on improving your web design to make sure that your website serves the purpose and has a good visitor retention rate.
What are some tips and tricks for improving your Website?
Have a Strategy:
The first stage of optimizing should start from strategizing on what are things need to be done. What your competitors are doing right and how can you be better at it.
Firstly, you will need to plan out your client’s journey from visiting your Website to becoming your customer.
Put yourself in their shoes and analysis what pages they are going to see when your visit your website. Which content will appear in front of them, and what kind of offers can convert them into leads.
Remove unnecessary and distracting content:
Adding too many animations and elements or stock images to your website will create a distraction in your visitors’ minds and drift them away from the content you want them to focus on. With an average audience attention span of eight seconds, you need to ensure that your website conveys the message you want to deliver and the design is not confusing your visitors.
Adding Social Evidence:
Do you like shopping as many people do on Amazon? You will search for a product that will have good reviews and ratings and then decide to buy it.
By looking at those reviews, we will have more trust in that product. The same process is applied to your product or service on your website. If the audience sees incredible reviews from real people, that means the research shows that your audience will buy your product.
Hence, how will your reference be shown so that it will make your audience trust your website when they see the products?
There are many tactics but first, you will need to select the format in which you want to deliver a testimonial whether it will be a message or video. Adding a Video testimonial will grab your audience’s attention for a longer period and also create a connection. Although if you design and deliver text testimonials correctly, they also help in creating trust among customers.
Do the Call-to-Action:
When your customers come to your site, you will have to guide them through the pages of your website that will encourage them to become a customer.
You will need to give them the correct directions so that your audience won’t find it difficult to find what they are looking for. One of the best ways to improve your design is to implement a call-to-action in areas like on the top right of your web page, right under the sections that will need action, and at the bottom of your website page.
Choose the correct pictures:
It is always recommended to upload your original photos on your website to give customers a sense of insight into your business. But if that’s not an option for you then you can also use stock images.
Choose the stock images that portray the realistic scenarios You could put different pictures on your website, just keep in mind that your images should match the content of your website and the message you want to convey.
Organized points:
When creating a design on your Website, you should understand that navigation is the key. There is nothing worse than a site that has disorganized navigation or a confusing navigation interface.
An extremely poor design practice that is doing too much stuffing of navigation, by using weird or confusing hypertext, or not organized can make it harder for your audience to search where they want to go.
Don’t stuff everything on the first fold of webpage let users scroll:
You don’t need to stuff all the necessary content on the first fold of your web page out of the fear that your audience will not scroll down.
Use your homepage real estate for your benefit.
A perfect rule is to include three to five sections that will help navigate new and old audiences to the key areas of your site. Some of the important elements you should be including in your homepage are a Video introduction, an overview of your business, products, customer testimonials, etc.
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